JunYueHui Mall(君乐汇) Opening Large-Scale Visual Merchandising Project

JunYueHui Mall(君乐汇) Opening Large-Scale Visual Merchandising Project

Tags
Event Planning
Art Installation
Visual Merchandising
Published
December 8, 2019
Author
Ivan Cheung
▸ Time: December 2019
▸ Location: JunYueHui Mall, Humen, Dongguan
▸Challenge & Objective: Integrate mall space design to enhance holistic user experience.
▸Role: Spatial Designer (Independently responsible for one of three zones) [Company Project]
▸ Strategic Design:
  1. Blend Hollywood glamour with Lingnan cultural aesthetics.
  1. Enhance the functionality of the atrium space by integrating play and rest areas.
  1. Increase material diversity, combine colorful acrylic and fabric to create layered visual effects.
 
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