EDUCATION
The Hong Kong Polytechnic University, Hong Kong SAR, China - Sep 2024 - Jul 2025
Master of Science - Innovative Multimedia Entertainment
Core courses: SD5912 Project Management, Professional Environments And Ethics, SD5913 Creative Programming For Designers And Artists, SD5981 Entrepreneurship For Culture And Creative Industry, SD5976 AI Tools for Creative Process and Transmedia
Guangzhou Academy of Fine Arts, Guangzhou, China - Sep 2015 - Jun 2019
Bachelor of Fine Arts - Landscape Art Design
WORK EXPERIENCE
Founder, B.B.BAM [BoomBoomBAM] Studio, Online - Xiaohongshu_Link: B.B.BAM車間爆炸
Mar 2022 - present
- IP design and NFT launch: Led the studio to carry out IP design, production, and NFT launch, achieving a significant increase in fans and profitability, reaching 300,000 RMB in revenue within 3 months of its founding.
- Key Collaborations: Participated in SledBear NFTCN, SledBear X Graduates Art Fair Online special version projects, and also participated in the production of Ultra-capable-Xiaohongshu R-space and Mango TV program Sisters Who Make Waves-Birth flower.
- Business growth: Through strategic cooperation and innovative design, the studio's revenue and market share have increased, and the number of fans on social has increased 10 times.
- Collaborative Specialist Mentor: As a Collaborative Specialist Mentor for the IGO Study Abroad Studio(IGO源创有术), I specialize in integrating Spatial Design Thinking with cutting-edge digital technologies. My current focus lies in AI Application Research, Virtual Reality Interaction, and Multimedia Commercialization. My teaching approach reconstructs portfolio frameworks through dimensions of Personal Branding, Technical Implementation, Social Value, and Business Logic, as centring on "Design, Technology, Business". Through cross-domain collaborations and global resources, I empower students to break traditional design boundaries and craft narratives with both innovation and commercial potential in the Web3.0 era.
Founder, OverOak Studio, Guangzhou, China - Xiaohongshu_Link: OverOak Studio
Mar 2022 - Dec 2022
- Planned and executed various events and weddings, ensuring smooth operations and client satisfaction. Enhanced the studio's reputation for excellence in event planning.
- Successfully expanded the fan base and increased profits through effective marketing strategies and exceptional service delivery.
Senior Spatial Designer & Events planner, WOWWedding, Guangzhou, China
Oct 2020 - Feb 2022
- Developed creative design solutions for 30 of weddings/events, completed the company's first 1,000,000 RMB wedding event, and won the annual "GMV Champion" designer.
- Led and established a sound system of design processes and on-site coordination processes.
- Expanded customer base and maintained potential customer relationships.
Design Director, KIND Magazine, Guangzhou, China
May 2020 - Oct 2020
- As art director for fashion brand shoots and creative for star magazine covers.
- Magazine digital art creation for the program Kind Talents.
Set Designer, Silver Love Wedding& Events(广州银禧庆典礼仪策划有限公司), Guangzhou, China
May 2020 - Jul 2019
- Provided design concepts, space layout planning, & sales quotations with a total design project price of 800,000 RMB.
- Liaised with clients, contractors & suppliers for site coordination.
- Managed projects from conception to completion, ensuring timely delivery and high-quality results. Successfully participated in and executed the company's first large-scale mall art installation project.
Public Art Designer & Landscape Designer, Guangzhou Xuanliangzi Environmental Art Engineering Co., Ltd., Guangzhou, China
Jul 2018-Nov 2018
Main responsibility:
- Public art design, developed design concepts
- Public Art and Navigation System Design, Lixun Airport Town Project
- Landscape Design, Jinan Wanke Shanda Road Innovation Project
- Installation Design, Yishangmen Eslite Bookstore Project, Suzhou
HONOURS & AWARDS
- Hangzhou AI Hackathon - AI Problem Solving Competition, Best Investment Potential Award
- Jun 2023 Bronze Award, Metaverse Space Creative Category, The First Metaverse Digital Art Festival of the Greater Bay Area
- Jun 2023 Excellence Award, Crypto Art Category, The First Great Bay Area Metaverse Digital Art Festival
- Nov 2019 Excellence Award, Cultural Architecture and Space Group, the 17th Asian Design Academy Award awarded by Asian Design Academy Award Organizing Committee and Asia Architecture&Urbanism Alliance
- Nov 2019 Silver Prize, the 16th National Conference on Architecture And Design Major Teaching Of Academies Arts awarded by the National Higher Art Institutions Architecture& Environmental Art Design Teaching Annual Conference Organizing Committee
- Jul 2019 Second Prize, Future Exhibition 2019 The Fourth Guangdong Province University Architecture& Environmental Art Design Graduation Design Yangmeng Award issued by Yangcheng Design Alliance, Guangdong Provincial Higher Education Institutions Architecture& Environmental Art Design Academic Committee
- Jun 2019 2019 Undergraduate Outstanding Graduation Creation issued by Guangzhou Academy of Fine Arts
- Jun 2019 2019 GAFA SAA HONOR AWARD of Guangzhou Academy of Fine Arts awarded by Guangzhou Academy of Fine Arts, School Of Architecture & Applied Arts
- Jan 2018 Excellent Case, Colour. Block-- Micro Renovation Plan of Space Under Liede Bridge, Tianhe District, Guangzhou awarded by Tianhe District Housing and Construction Water Affairs Bureau, Guangzhou City
To ensure the descrition is correct, the following is the original Chinese text:
- 杭州AI创客活动——AI解决问题大赛,最佳投资潜力奖
- 2023年6月大湾区首届元宇宙数字艺术节元宇宙空间创意类铜奖
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- 2019年11月由亚洲设计学院奖组委会和亚洲建筑与城市联盟颁发的第17届亚洲设计学院奖文化建筑与空间组优秀奖
- 2019年11月由全国高等艺术院校建筑与环境艺术设计教学年会组委会颁发的第十六届全国高等院校艺术类建筑与设计专业教学年会银奖
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- 2019年6月广州美术学院颁发2019届本科生优秀毕业创作奖
- 2019年6月广州美术学院建筑与应用艺术学院颁发2019广州美术学院GAFA SAA荣誉奖
- 2018年1月,色·块——广州市天河区立德桥下空间微改造方案作为优秀案例,由广州市天河区住房和建设水务局颁发
QUALIFICATIONS & SKILLS
Design software
- PhotoShop, AdobeIllustrator, InDesign, Adobe Photoshop Lightroom, Adobe Premiere, Miro, Figma
Drawing/modeling software
- CAD, SketchUp, Cinema 4D, Blender
Game engine
- Unity, UE
Programming related
- C#, Arduino IDE(C++),Python, AI programming
ARTIST BIOGRAPHY
- May 2023 exhibiting artist, in the 3rd Graduates Art Fair, Wuhan
- May 2023 digital artist, Origin Wave Digital Exhibition, jointly with Origin Wave, EZVR, RIVTOWER TECHNOLOGY, etc
- Mar 2023 digital artist, 2023 Guangzhou Design Week
- Dec 2022 magazine collaborative artist, individual work Phantasisland indexed in the Chinese fashion magazine "YOURS" Dec issue
- Nov 2022 Member, the FASHION ZOO Global Creator Alliance IPEDIA Artists, IPEDIA, a platform launched by FASHION ZOO aims to gather global creators and world-wide renownedIP
- Nov 2022 exhibiting artist, the exhibition 'Leap of Utopia' at the Espacio Gallery, London
- Aug 2022 invited to participate in the 2nd Xiaohongshu Official Community Acquaintance Festival, Shanghai, and involved in digital art co-creation as the space leader;
- Jul 2022 Co-created with artist En-li, jointly produced digital art scenes and displayed as the electronic cover of LIFE STYLE July 2022 issue;
- Jun 2022 NFT artist, Mango TV programme Sisters Who Make Waves in 2022
- Jul 2021 exhibiting artist& art interviewer, attended the 2021 O'Kids International Children's Art Festival Chongqing, and individual work Phantasisland indexed in the exhibition hall archives of the Jul 2022 O'Kids International Children's Art Festival