GRADUATES ART FAIR was founded in Guangzhou in 2012 by Guangzhou Huayi Dayi Culture and Art Development Co., Ltd. It has successfully held 15 fairs so far. GRADUATES ART FAIR is the largest platform in China for displaying the artistic creation and exploration of graduates and young artists of fine arts majors. It includes the most talented, market-promising and artistically valuable young artists in China. Due to its richness, extensiveness, representativeness, foresight and authority, it has become an art event that attracts a large number of art institutions, art investors, enthusiasts and media.
GRADUATES ART FAIR was launching an online app at the time and also found me for cooperation. At this time, the market for digital collections/NFTs had actually entered a cooling period, but we still hoped to try to sell them through some ways of linking physical art and digital art. For traditional art institutions, they are also facing digital business innovation. Online and pop-up stores are also some of their new business models. I also participated in some discussions on the release mechanism of the Guangzhou Design Week activities.